Be ready for the launch of .XXX!
The Adult Industry has been given approval by ICANN to launch their own special Top Level Domain (sTLD), which will be provided under the domain name extension .XXX.
Instra Corporation is working closely with ICM Registry to provide informational services for our customers that wish to register their own Adult .XXX domain names.
The launch will involve a several sunrise periods before the domain name is opened up to general registrations.
Detailed information about the process and timing is available at the ICM Registry Website at these links:
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Sunrise A
Owners from within the Adult Industry sponsored community -
Sunrise B
Owners from outside of the sponsored community -
Sunrise (Blocked) B
IP Holders from outside of the sponsored community
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Adult Industry
Available to existing rights owners operating within the adult entertainment industry sector who have elected to become members of the sponsored community. Names secured through this route will result in the registration of conventional, resolving domain names at the registry. Since .xxx is a Sponsored Community domain for certain members of the adult entertainment industry, a string applied for under Sunrise a will, all else being equal, receive priority over the identical string applied for under Sunrise B.
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Blocked Name
Sunrise B is for rights owners from outside the sponsored community. Names secured through Sunrise B will not result in the registration of a conventional, resolving domain name at the .xxx registry. Instead, these names will be reserved and blocked from live use. The applied for string will resolve to a standard plain page indicating only that the string is reserved from use through ICM's rights protection program.
It is important to note that members of the Adult Entertainment Industry who do not support .xxx or wish to ever register any names in .xxx will be able to use Sunrise B to apply to block their trademarks. Please note however that any names that have been blocked cannot be unblocked and converted into resolving names without being made generally available. Any entity, applying for blocks under Sunrise B as a non member of the Sponsored Community cannot apply for names in Sunrise A, Landrush or General Availability.
The corresponding WHOIS information will contain standard registry contact details.
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Adult Industry
Available to existing rights owners operating within the adult entertainment industry sector who have elected to become members of the sponsored community. Names secured through this route will result in the registration of conventional, resolving domain names at the registry. Since .xxx is a Sponsored Community domain for certain members of the adult entertainment industry, a string applied for under Sunrise a will, all else being equal, receive priority over the identical string applied for under Sunrise B.
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POTENTIAL
.xxx is already synonymous with adult entertainment so domain names ending .xxx are immediately adult relevant. -
COVERAGE
Several Ultra-premium generic .xxx sites will not be sold; instead they will be used as directory sites to promote developed .xxx sites. -
DEMAND
With over 500,000 pre-registration applications for .xxx domains, we've already proven the wealth of opportunity for .xxx. -
CAREFUL
.xxx sites will be promoted as safe and trustworthy. The .XXX domain name will be labeled and verified.
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BRAND PROTECTION
Non-sponsored community IP Holders can apply (in Sunrise) to reserve names from registration without ongoing fees. IP Holders will be provided with the option of blocking their brand during the Sunrise stage. -
PROFESSIONAL
$10 from each domain per year will be donated to the International Foundation for Online Responsibility (IFFOR).
* IFFOR is a non-profit foundation tasked with setting the policies for .xxx domains.
* The policy guidelines are strictly organized in the IFFOR charter and no policy can be implemented outside the charter.
* More information can be found at its website: www.iffor.org